Destination Monitor
Objective, AI-powered insight for tourism, built by Transparency.
Tourism runs on stories. But strategy should run on facts.
Destination Monitor is a new, fully objective insight service.
We track how destinations, companies and projects are talked about across news, social platforms and open data, and analyse the signals with AI. No opinions. No spin. No feelings. Just the real picture of what’s happening, and what’s coming.
Fact-based strategic intelligence for tourism, designed to cut through noise and emotion, and support better decisions in an industry where sustainability and public trust matter more than ever.
What you get
Clear weekly or monthly insight reports
Early warnings when something changes
Signals on risk, pressure or conflict
Opportunities and trends worth acting on
Competitive and destination benchmarking
A simple, direct overview of the narrative around your place or project
Built for leaders and teams who need clarity in a noisy landscape.
Who it’s for
Destinations
Tourism companies
Investors and developers
Journalists
Startups exploring new markets
Anyone making decisions in tourism
Why it matters
When you understand the signals early, you make better decisions. You react sooner. You avoid surprises. And your strategy is grounded in reality, not guesswork, speculation or wishful thinking.
Want to see how it works?
Contact us for a demo.