A carrot doesn’t need marketing.

You can trust a carrot.
It doesn’t wear flashy packaging.
It doesn’t brag about added vitamins.
It doesn’t need to.
It just is, whole, simple, real.

Funny how the most nourishing things often come without a slogan.
If food has to say it is healthy with flashy packages. It probably isn’t.
Ultra-processed shit food need to scream healthy.
Real food. Whole food like carrots, peas or fish, doesn’t.

Same goes for travel.

The places that truly move you don’t scream for attention.
They don’t need influencers, hashtags, or million-dollar campaigns.
They speak in the rustle of trees.
The silence between waves.
The places where your phone stops working, but you start to feel something again.

Meanwhile, we hear the sound of the loudest destinations.
Often the most artificial. Plastic cities dressed as paradise.
Marketing machines selling memories that don’t stick.

Dubai doesn’t want you to notice the air conditioning bill.
Or the labor. Or the silence behind the spectacle.

A carrot never had a PR team.
But somehow, it endures.

So next time you’re choosing where to go, ask:
Does it need to say it’s sustainable?
Or can you feel that it is?

The real ones don’t shout.
They grow organically. Like carrots.