Why your destination might disappear from the map

It’s not just the tourists you’re losing.
It’s your seat at the table.

While you’re busy counting arrivals, someone else is making bigger decisions about your destination, your future, your survival.

Global tourism giants are already doing the math.
Looking at climate models.
Risk scores.
Insurance premiums.
Flight viability.

And when the numbers don’t add up, they’ll quietly move on.
No press release. No warning.
Just vanished routes, drying funds, and rising costs.

You won’t even know what hit you.

Because the biggest risks in tourism today are invisible, until they’re irreversible.

So here’s the question:
Will you wait to be told you're no longer viable?
Or will you get ahead of the story?

Start with data.
Build with strategy.
Adapt like your future depends on it. Because it does.

Resilience isn’t a buzzword.
It’s a choice.
Made daily.
By people who’d rather write the next chapter than be edited out.

Håvard Utheim

Håvard Utheim is a strategic advisor, concept developer, with a focus on innovation, sustainability, and transparent communication in the travel industry and beyond. He is passionate about challenging the status quo and driving positive change

https://thetransparencycompany.no
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Why I Stopped Chasing KPIs